About Me
My name is Mikayla Werner, I am a Color, Material, and Finish Footwear Designer. I started my career in the Footwear industry in 2014 and spent some years in between working in digital marketing, paid ads, website design, & UX/UI design. I am highly detail oriented with an eye for aesthetic and knowledge of what attracts the consumers eye and strengthens brand identity. I have a frugal understanding of spend from my paid ads and low cost materialization design experience. I have had the fortune of collaborating with talented artists and musicians, including Doja Cat, Jen Stark, Snoop Dogg, Martha Stewart and more. My process entails everything- from starting to conceptualize a storyboard of brand aesthetic and imagery, to maintaining the identity ensuring merchandized success.
I currently am the lead CMF Designer for the Skechers Women’s Street division, designing all 10 million pairs of sales in 2023. The Women’s Street division is ranked #5 of 42 divisions across Skechers. I pride myself on my expertise in collaboration, my eye for detail, my increasing knowledge of Ai in the design world, and my passion for new innovative digital and product design. I am a creative across several mediums committed to growing my career in the Footwear Industry as well as strengthen my UX/UI design skills.
What I Offer:
Graphic Design, CAD Color & Detailing, Product Materialization, Tech Pack building, Brand Identity, Social Media Copywriting, Email Marketing Design, Collaborative Leadership, Material Expertise, Hyper Organized Material Organization, Product Management, Merchandise Planning & Calculative Understanding
Collaborations:
Doja Cat, Jen Stark, Ricardo Cavolo, Ava Max, Ashley Park, Snoop Dog, James Goldcrown, Vanessa Mai, Martha Stewart
Skills & Expertise:
Footwear Design: Adobe Illustrator, Photoshop, InDesign, Flex PLM
UX/UI Design: Figma, Square Space, Sketch, Adobe XD, Miro
Artificial Intelligence: Mid Journey, Rossa, Newarc, Chat GPT, VMOD Fabricator
Marketing: Google Ads, Google Analytics, Facebook Ad Manager, Reputation Management, Coschedule, Excel
Contact
mikayla.werner7@gmail.com
Los Angeles, CA & New York, NY